When you purchase Goods or Services via our Website, we process your Data to manage your order, arrange delivery, handle payments, send transactional communication and provide other related services (e.g., order confirmation, updates, returns, or refunds).

We also use Identifiers and Commercial Information to detect and prevent fraud, maintain security, provide customer service, and comply with legal obligations.

Identification and contact details: full name, delivery address, email address, phone number.

Technical information: IP address, language, device type.

Commercial information: products purchased, order/return history, subscription status, cart data, feedback.

Order and payment records are retained for 10 years in line with legal, tax and accounting obligations.

No. We do not sell or share this information for cross-context behavioral advertising.

We process your Data when handling payments related to your orders, subscriptions, discounts, returns, chargebacks or refunds. This processing also includes the performance of tax obligations, such as issuing invoices, maintaining accounting records, and fulfilling other legal statutory requirements e.g. fraud detection, transaction security.

Payment Information: Payment method/type, masked card digits, payment token, transaction amount/time, refund reasons; billing address; bank/IBAN (if used); customs data where required, invoices, VAT and other required accounting documentation.

Order and payment records are retained for 10 years in line with legal, tax and accounting obligations.

Fraud logs retained for 5 years after transaction.

No.

We process your Personal Information to inform you about our Goods, Services, promotions, new features, or to request your feedback. This includes sending general or personalized marketing content (e.g., newsletters, promotional messages, surveys) via email, SMS, or phone calls.

When we send communications from the Company, they may include marketing information and offers about this brand and other brands operated by the Company (“Wellness brands”). We may tailor our marketing based on information we already maintain about you - such as your purchase history, browsing activity, or stated preferences - to make our offers more relevant. This practice is sometimes referred to as personalized or targeted marketing.

In compliance with the California Consumer Privacy Act (CCPA/CPRA) and other U.S. state privacy laws (VCDPA, CPA, CTDPA, UCPA), we send marketing communications only where permitted by law and provide clear options to opt-out at any time:
Email: We may send promotional or informational emails without prior consent, provided that each message clearly identifies the sender, includes our contact details, and offers a simple unsubscribe option.
SMS or phone calls: We only send marketing text messages or automated calls if you have given us express written consent (for example, by checking a box or signing up). However, we may contact you by phone or text about your existing order or product (e.g., delivery updates, support, or warranty reminders) without separate marketing consent, as these are considered transactional or service communications.

Remember! You have the right to object for direct marketing at any time, free of charge, by:

• using the unsubscribe link in any email;
• using the unsubscribe link on the “Thank You” page;
• replying “STOP” or the specified keyword to an SMS;
• informing our representative during a call to be added to our Do Not Call list; or
• emailing us with your request.

Opting out will not affect important transactional or service-related messages (such as order confirmations, product updates, or safety notices).

Contact details: full name, e-mail address, telephone number, country;

Logs: consent collection logs (date, method, preferences, unsubscribe information, opt-out requests).

Marketing interaction data: information about how you engage with our marketing materials - such as message delivery and opening status, link clicks, campaign participation, communication preferences, unsubscribe or opt-out actions, and interaction timestamps.

Purchase and engagement history (if applicable): information derived from your previous transactions or marketing interactions, such as products purchased, referral sources, links used, or responses to promotional campaigns.

Technical information (for email or SMS delivery): device type, IP address, country.

5 years from contact received date, unless you opt-out earlier.

Recordings of conversations - 6 months from the moment of creation.

The suppression lists may be kept longer to comply with legal requirements.

Yes. We may share limited identifiers (for example, cookie IDs or advertising device IDs) with analytics and ad partners to measure the effectiveness of our campaigns and deliver advertising relevant to your interests. You can opt out of cross-context advertising through Your Privacy Choices link. Where required by law, we honor browser- or device-based opt-out signals, including Global Privacy Control (GPC).

We do not sell Personal Information for monetary consideration.

If you contact us by phone and/or in writing (via Live Chat, customer support, email, social media or otherwise), we will keep a record of the fact of your contact and the information you have provided to us, including your Personal Information, to properly process your request and respond to your question, request or complaint.

We use artificial intelligence (AI)-based tools (fully or semi-automated) to assist our customer support team. These tools are used for suggesting draft responses, guiding or answering calls before transfer to a human agent, transcribing and summarising conversations, and providing automated replies to frequently asked or trained questions.

Note! All AI-generated outputs are reviewed and validated by human staff where decisions could affect your rights. We do not rely solely on automated decision-making that produces legal or similarly significant effects. We do not use your data for training AI models unless fully anonymized.

When contacted by call: name, surname, mobile phone number, email address, residential address, purchase details and other information required to verify your identity (if needed). Date and time of the call, duration of the call and a recording of the call.

Contact by email / or via Livechat, Customer Support: name, surname, mobile phone number, email address, residential address. Purchase details and other information required to verify your identity (if needed). Other information related to the written request, attached documents or other visual content, all correspondence history.

Recordings of conversations - 6 months from the moment of creation.

Written communication - 3 years after your inquiry was closed.

We may retain some information longer if we are required to do so to comply with applicable laws or based on justified interests.

No.

We may process your Personal Information in case we become a party or concerned party in legal proceedings to which you are subject to, or we are statutorily required to collect and/or provide information about you in order to comply with the applicable law.

Also, in all cases where we suspect fraud, theft, unlawful reselling, misuse of marketing activities with our brand names, or other unlawful activities involving our Website, Company, brands and or services, we report such cases to the appropriate pre-trial investigation authorities (such as the police or prosecutor’s office).

All information that we uphold about you and that is a part of the legal process e.g. accounting and legal case files, legal documents, other information you provide us with, other information that we are statutorily required to collect and/or provide. Also, pleadings, claims, court decisions.

If the case arises - information about criminal offenses and convictions.

As long as the legal proceedings are going and 5 years from the date of entry into force of the court or authority's decision, or the date on which the legally binding decision is fully implemented.

No.

When you visit and browse our Website, we process certain Personal Data for statistical, analytical, marketing, and performance monitoring purposes. This helps us improve the functionality, stability, security, and overall user experience of our Website.

Depending on your cookie preferences and consent choices, we may collect various information through cookies and similar tracking technologies, using trusted tools such as Google Analytics 4 or other authorized analytics and marketing platforms. Detailed information is provided in our Cookie Policy.

Identifiers: IP address or other device identifiers;

Technical information: device type, browser type, language settings, hardware/software settings and configurations, referring URLs (websites visited before/after);

Use information: pages visited on our Website, interactions, clicks, or session behavior, visit timestamps, session duration, selected interface or account preferences (if applicable).

For more information on the retention periods of cookies, please refer to our Cookie Policy.

Yes (ads/analytics). Opt-out via Your Privacy Choices link. Where required by law, we honor browser- or device-based opt-out signals, including Global Privacy Control (GPC).

We process your Personal Information when you submit, create, or allow us to use content that features you for promotional purposes. This includes:

• User-generated content (UGC), such as testimonials, reviews, photos, or videos that you share with us directly or tag us in on social media.

• Participation in photo or video shoots organized by us, where your image, voice, or personal identifiers may be used for marketing or advertising campaigns.

Where applicable, a separate image-use or content-use agreement will be signed before publication or distribution, or consent will be collected via a dedicated form.

Identifiers: full name, username or profile name;

Media content: photo, video, or audio recordings;

Participation: testimonials, reviews, or other content you provide or permit us to use, social media identifiers (tags, mentions, handles), image-use or promotional content agreement (if applicable), consent logs.

UGC and campaign content: retained for up to 2 years from the date of collection or consent, unless a shorter or longer period is specified or consent is withdrawn.

Advertising campaign content: archived for up to 10 years for legal, contractual, or compliance purposes.

No.

We do not intentionally collect sensitive Personal Information such as health, biometric, or religious data.

However, certain information like payment details, government identifiers, or precise geolocation may be classified as SPI under specific stale law. We do not use or disclose Sensitive Personal Information to infer characteristics or for any non-exempt purpose. As a result, a “Limit the Use of My Sensitive Personal Information” control is not presented.

Payment tokens, limited payment metadata, government identifiers.

Payment records are retained for 10 years. Tokens normally retained only as long as necessary to complete transactions and handle refunds or chargebacks, no longer than 2 years.

No.

We process your Personal Information when you participate in our contests, competitions, games, or events. This is done to manage your participation, communicate with you, and (where applicable) publish or promote the outcome of the activity.

Identifiers: full name, email address, phone number;

Participation: social media engagement (comments, shares, “likes”, “follows”, reactions) contest entries, responses, evaluation/ratings, event attendance;

Media content: submitted or captured photos/videos, image/voice in recording.

Contest participant data – retained for 1 year after the announcement of winners or as described in specific contest terms.

No.

When you participate in our Affiliate Program (e.g., promoting our Goods or Services via links, campaigns, or other agreed methods), we process your Personal Information to manage your participation, track referrals, calculate commissions, and make payments. We may also use your Data to communicate with you about affiliate program updates, compliance checks, complaints or performance reporting.

Identifiers: name, surname, and contact details (e-mail address, phone number), Affiliate account/login details;

Payment and billing details: bank account, or other payment identifiers, invoices;

Performance and tracking data: referral codes, campaign statistics, generated leads/sales, IP address, cookies where applicable;

Cookies: tracking data where applicable (subject to Cookie Policy and local regulations).

Affiliate program data – retained for the duration of your participation in the program and up to 5 years after termination (for accounting, legal, and fraud-prevention purposes).

Payment records – retained for 10 years to comply with financial/accounting laws.

Affiliate photos and videos - as agreed in specific affiliate program, or mutual agreement.

Sometimes (attribution tools may rely on advertising identifiers/cookies). Opt-out via Your Privacy Choices link. Where required by law, we honor browser- or device-based opt-out signals, including Global Privacy Control (GPC).

We manage our business profiles and accounts on various social networks. If you are interested in our Services and follow our profiles on social networks, participate in our games, promotions, share your photos with us or tag us in your photos, public posts, etc., we collect and use your Data, which we receive directly from you, when you are active in our accounts.

Please note that our accounts are integrated into social networking platforms (e.g. Facebook, Instagram, Linkedin, etc.) and therefore all social platform providers as independent data controllers have full access to collect your Personal Information. You can find detailed information on the data processing, purposes and scope of data use by each social networking platform in the privacy policy of the respective social network. Also if you want to exercise your rights in relation to data processed by social networks, it is more efficient to contact the controller of the social network directly.

Identifiers: name, surname, and profile photo;

Public interactions: likes, follows, comments, shares;

Participation: messages you send (content, time, attachments, history), active participation in games/events, any photos you send us or tag us in.

The provider of the social network concerned shall set the time limits for the retention of data.

We recommend that you check the privacy policy of the social network concerned. We normally retain and don’t delete them unless you withdraw consent, request deletion, or the platform enforces earlier deletion.

No.